In the Margins

SPDRs on ice in the Garden?

February 8, 2017

By Bloomberg

State Street's SPDR exchange-traded funds brand is popping up all over the place, it seems—including the ice at Madison Square Garden, elevator banks at conferences, ads in golf magazines, and a black-and-white TV commercial shot from a dog’s perspective. The firm’s use of 12b-1 fees provides hefty marketing budget to make this feasible. Read the original story from Bloomberg