In the Margins

Fidelity enters robo-advisor space

July 27, 2016

By The Wall Street Journal

Fidelity Investments launched its “Fidelity Go” robo-advisory service nationwide Wednesday, making it the latest entrant to the fast-growing world of automated investment advice. Fidelity announced Fidelity Go in November and has been testing it on a group of about 1,000 employees and customers. “They were beat to the punch by Vanguard and Schwab, but I do think they will be successful,” said Tom O’Shea, associate director at Cerulli Associates. Read the original story from The Wall Street Journal.



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