A new survey from Greenwich Associates found that many institutional investors do not consider how to get the most efficient exposure to an asset or industry when allocating capital. That’s leading them to trade the same types of securities time after time, rather than branching out from, say, bonds into exchange-traded funds or swaps. “The comfort zone isn’t always the right place to be,” wrote Kevin McPartland, head of research for market structure and technology at the financial-services consulting firm. “Ultimately, making a suboptimal choice that did not take into account both explicit and implicit costs could, over time, have a major impact on fund performance.” Read the original story from Bloomberg.